PRIME MINISTER YOUTH SKILLS DEVELOPMENT PROGRAM
PHASE 4 BATCH 2
SOCIAL MEDIA MARKETING
(SMM)
E-commerce
E commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet and other computer networks.
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Domain of E-commerce
- (B2B) Business to Business
- (B2C) Business to Consumer
- (C2C) Consumer to Consumer
B2B Business to Business
Business to Business electronic commerce typically take the form of automated process between trending partners and perform in much higher volumes.
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B2C Business to Consumer
Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services.
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Consumer to Consumer
Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals. Whether it's for goods or services, this category of e-commerce connects people to do business with one another
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WHAT IS SOCIAL MEDIA
Social media is a platform that lets us participate in social networking.
we can share our post on various social media platforms to improve business visibility.It is the best source of news updates,marketing education and entertainment.
SOCIAL MEDIA MARKETING
Social Media Marketing is the activity of driving website traffic through social Media Marketing.
Social Media Marketing (SMM) is a form of internet marketing that utilize social networking websites as a marketing tool. The goal of (SMM) is to produce contain that user will share with their social network to help a company increase brand exposure and increase costumer reach.
- User net launched 1979
- Allow user to post on news group
- 1990 sites & forum were on peak
- Apple lunched its friendter in 2002. Millions of users.
- Hi-5 and linked in 2003.
- Facebook lunched in 2004.
IMPORTANCE OF SOCIAL MEDIA
The Importance of Social Media is undetectable. It is powerful channel of marketing for any business.
It provides us the flexibility to communicate or both personal as well as business levels. Business owners can improve search ranking, leads, seals and traffic using search media.
This can be done at reduced marketing expenses, be sites business, it is cool plate forum to connect with friends and dear ones.
CLASSIFICATION OF SOCIAL MEDIA
SOCIAL PUBLISHING
- YouTube
- Blog
- Daily motion
SOCIAL NETWORKING
- Twitter
PHOTO BASE SOCIAL NETWORKING
- Snap chat
- DailyMotion
MARKETING
Marketing refer to the activities of the company associated with buying.advertising,distributing or selling a product or services.
4p's OF MARKETING
- Product
- Pricing
- Promotion
- Placement
DIGITAL MARKETING
Cover all marketing efforts that use an electronic device or the internet.Business leverage digital channels such as search engine,social media email,and their website to connect with current and prospective customer.
SEO IS TWO PHASE OF PROCESS:
- On -Page
- Off- Page
SEARCH ENGINE MARKETING:
Search engine marketing is the process of running AD campaigns on Google, Bring & other search engines.
CONTENT MARKETING:
Content marketing is a process when The content Becomes the Trust Agent and helps selling your brand boast SEO.
Email Marketing equivalent to permission based marketing.It's all about How you drive it?
INFLUENCE MARKETING:
Influence Marketing is process of using the influence of the digital personalities,Celebrities and thought leaders to spread the word about your brand.
AFFILIATE MARKETING:
Affiliate marketing is the process of making people your sales partner & give them commission as & when they sell your good online .
IMPORTANT SKILLS TO BECOME A DIGITAL MARKETING
- Content
- WordPress
- Graphic Designer
- Analysis
- Passion
- Practice
- Learn NewThing
FACTOR OF SEO:
6 APPROACHES TO SOCIAL MEDIA MARKETING:
1 BRANDED CHANNEL:
- Corporate communication
- Regular Engagement
- Business Identity on Social Media (Facebook Business Page,Linked-in Business Page,
- Twitter Profile for Business, Instagram Business Page).
- Uniform Communication
- Parameters: Campaigns +Contest +Growth + % Engagement + Virility of content.
2 CLOSED COMMUNITIES:
The Brand is involved the creating communicate of like-minded costumer or groups who share
a passion for the category
3 INFLUENCER OUTREACH:
Associating with established social media Personalities and asking them to promote your business.
4 CO CREATION:
Using Potential of One's Social Media Presence to help reach other Brands"
5 SOCIAL SELLING:
Social selling is when sales people are social media to find and engage with new prospects
Research Found that
91% Of B2B buyers are now active and involved in social media .
84% Of senior executive use social media to support purchase decisions
75%
Of B2B buyers are significantly influenced by social media.
6 CUSTOMER SERVICE:
67% Of customer have used a company's social media channel for costumer service.A well provided
multi-channel support through social media can leverage opportunities to positively impact sales and costumer loyalty.
when we create an ads ,You first choose your objective.The objective you choose aligns with your overall goals .
FACEBOOK MARKETING OBJECTIVE:
AWARENESS:
Objective that generate interest your or product or services.
CONSIDERATION:
Objectives that gets people to start thinking about your business and look for more information about it.
CONVERSIONS :
Objectives that encourage people interested in your business to purchase or use.
when we create an ads ,You first choose your objective.The objective you choose aligns with your overall goals .
FACEBOOK MARKETING OBJECTIVE:
- Awareness
- Consideration
- Conversion
AWARENESS:
Objective that generate interest your or product or services.
- Brand Awreness
- Reach
CONSIDERATION:
Objectives that gets people to start thinking about your business and look for more information about it.
- Traffic
- Engagement
- Apps Install
- Videos Views
- Lead Generation
- Messages
CONVERSIONS :
Objectives that encourage people interested in your business to purchase or use.
- Conversions
- Catalog Sales
- Store Visits
